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The Importance Of Consistency With Social Media

by Kate Fisher
December 6, 2020
Social Media

The Importance Of Consistency With Social Media We get it, life gets busy and business gets hectic. But you wouldn’t skip on paying a bill so why would you skip on posting to your social media platforms? Consistency is one of the key factors in running successful social media platforms. The number one thing you hear from successful YouTubers is to be consistent but what does that mean? When we talk about consistency we are not just talking about consistent posting but consistence voice and branding too!   Why Constance posting? Building Relationships Like building any relationship, being there for someone, being ‘predictable’ is important. It’s much the same when it comes to building a relationship with your audience and customers on social media. Being ghosted and being spammed doesn’t go well in any relationship! So be consistent, every day post, 3 times a week or even just once a week is so much better than being showered with promotional posts when you're feeling desperate or need to make that sale.  Find a balance of what works for you and your business both in the busy times and not so busy times. Developing a content schedule or always have evergreen content ready for those stressful weeks is a godsend. The Algorithm  All social media platforms have their own way do doing things when it comes to their algorithms and it changes all the time [way to keep us social media managers on our toes!]. Which makes it tough for us to give you an in-depth understanding of what you should do [feel free to book in a FREE 15 min consultation with Lainey to talk further about your socials here]. A general rule of thumb is - the more you post the more engagement you get which helps to boost your future posts [within reason of course]. How does this work?...

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50+ Social Media Terms You Should Know

by Kate Fisher
October 15, 2020
Social Media

50+ Social Media Terms You Should Know Like any other field of work, working in social media comes with a whole set of jargon you need to understand. In alphabetical order here’s our list of social media-related lingo you should know.   A A/B Testing A/B testing is used to test the differences between two variants, A and B. Using A/B testing means you can work out what factors get you the best results. For example the time for posting for a food restaurant, A: 12.00 PM B: 11.00 AM which performs the best. From there you can keep testing times against each other until you find the best result.   Algorithm A process or set of rules to calculate and dispute curated content for users. For example, a social media platform will push content you interact with more often to the top of your newsfeed to keep you engaged for longer. Analytics Your analytics is your stats and data. Analytics are an important part of managing a social media page as it gives you an indication of where your business is going. Unfortunately, your analytics will be displayed in different ways across social platforms, so take your time to understand your analytics and what each stat means. B B2B B2B stands for Business to Business. If you are a business that sells services or products to other businesses you are a B2B marketer. For example, we sell our service of design and social media management to other c, making us a B2B company. B2C B2C stands form Business to Customer. If your business sells to people in general, for example, you sell day dresses you are a B2C business. Bio A bio stands for a Biography which details describe facts about a person or business. While biographies in a traditional sense go in-depth about peoples experiences etc. a bio on social...

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Guide to Curating Content for Your Social Media

by Kate Fisher
August 14, 2020
Social Media

Guide to Curating Content for Your Social Media When it comes to creating content for your social media, the options are endless. Seriously. There are so many fun, creative and educational ways to interact with your following on Facebook, Instagram, LinkedIn or any other platform you choose. Today we will explore how to curate content for your socials, unfortunately [and fortunately] every business is so different, and because we are all so unique we have to stick with the basics!    Make It Your Own: When it comes to social media we have seen too many accounts just repost other people's content. While this content may get high interactions, you will fail to get your brand across, and what’s the point of being on social media if you get no brand recognition? Our rule is:  “At least 50% of what you post on social media should be the content you create.​” Now that doesn’t mean you HAVE to be original all the time, it just means repurposing content to suit or show off your business and your business values.  For example, we love to share quotes that resonate with our audience. We could easily reuse content from the internet, but it wouldn’t have our brand flare, so we recreate the quote to suit our style.                While you may not have the resources or experience with programs like InDesign or Photoshop, as we do, there are loads of great, free or low-cost sites such as Canva that you can use to create fun repurposed content that’s “on-brand”.  Another example of how we make content ‘our own’ is when repurposing newspaper or blog content. Instead of just posting a link and a brief caption we love to make it more unique and interactive. We summarise the article, ask for opinions and create an image that promotes interaction.  [caption id="attachment_4593" align="alignnone" width="658"] In this post...

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Social Media Image Sizing Guide 2020

by Kate Fisher
May 28, 2020
Creative, Online Marketing, Social Media

2020 Image Sizing Guide: Facebook, Instagram, LinkedIn, Twitter & Pinterest Some might say size doesn't matter, but it totally does, especially when it comes to social media images. The size of your images on your social media can make a huge difference in the performance of your posts. Unfortunately, every social media platform; Facebook, Instagram, LinkedIn, Twitter and Pinterest is a wee bit different! Sizing images wrong is one of the many common mistakes we see businesses make all the time. If there is one thing that makes us and social media managers all over the world squirm in our seats, it's incorrectly sized images. Today we will explore the current 'correct sizes' in 2020 for Facebook, Instagram, LinkedIn, Twitter and Pinterest. So here's what Rocket Fuel Design and the social media sites themselves suggest when sizing your images: Facebook: Lucky and unlucky for you, Facebook has a whole range of image sizes. Which allows for a lot of flexibility when posting in the feed, but, requires you to be a bit more precise when it comes to sizing images for your profile picture and cover photo. Profile Pictures: Your profile picture on Facebook is one the first things people will see when they search for your business on Facebook, so making sure you display it correctly is super important. According to Facebook, profile pictures are displayed at: 170 x 170 pixels on computers 128 x 128 pixels on smartphones 36 x 36 pixels on most feature phones Don't forget when your scrolling in your newsfeed your Facebook profile picture appears even smaller again. That's why we suggest that you use less text-heavy profile pictures and more image-based profile pictures! Your logo and just your logo is a great way to make sure your business looks smart and identifiable. Here at Rocket Fuel Design, we don't include the text - RFD - from our...

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Why You Should Stop Boosting Your Facebook Posts

by Kate Fisher
April 24, 2020
Online Marketing, Social Media

It’s getting harder and harder to get your content in front of your audiences. Even if they already follow/like your page, Facebook algorithms mean your posts often get lost. Boosting your Facebook post may seem like a fast and easy way to promote your content, but is a waste of your money. Sometimes we just want it easy, but in this case, we suggest you don’t! When you spend any money on advertising you want to see results. Boosting Facebook posts may seem like its creating effect, but they do not create tangible results!  What happens when you boost a post? When you boost on Facebook it optimizes the post for more engagement - likes, shares, comments etc.  This is true even if you post a link, rather than enhancing the number of link clicks, a boosted post will still optimize for engagement. Meaning you may see lots of engagement but not many clicks through to your shared link. When it comes to targeting with a boosted Facebook post you have three options; people who like your page, people who like your page and their Facebook friends, or targeted audience of your choice.  Negatives of Boosting If you don’t already have a high volume of page likes who are your target audience, you will be wasting a proportion of your money.  Most people have hundreds of Facebook friends, making it hard for Facebook to ‘pick out’ who is the most relevant within their list.  And while you can ‘target’ an audience, the ability to narrow target audiences down is very limited. Targeted boosted posts won’t allow you to choose on behaviours or include/exclude your current fans or custom target audiences. Not only can’t you target down enough, but you will also find you have no real control over the placements of your boosted ads - on desktops or mobiles feeds.  The...

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The Cons of Outsourcing Your Social Media

by Kate Fisher
February 17, 2020
Online Marketing, Social Media

The Cons and Not So Great Things About Outsourcing Your Businesses Social Media!  There are both pros and cons of outsourcing your business's social media to a social management company.  Earlier, we discussed the benefits of outsourcing your social media to a social media management company. While it is all well and good pointing out the positives, there are some not so good aspects too. Being in the game for a while now, we have spent some time compiling a list of the ‘not so great’ aspects of using a social media management company.  Culture: Because social media is about being, well, social, it is extremely important to show off the culture of your business. After all, most of the time you are not the only company in your field and you most likely have similar pricing. Showing off your company’s culture and values can go a long way. Good company culture can set your company apart from others and can even entice future employees.  The problem with outsourcing to a social media company is they might not always get it. While we will try our best to showcase the culture and values of your company. We are not living and breathing it.  To truly benefit from having a social media management company it is important to update them with everything. This includes the ‘minor’ details, you never know when they could turn it into something great. Plus, it's so vital to send lots of pictures of the work you're doing - imagery is everything. A social media management company can never really show your business culture off in the way that you could if you were an internal employee.  Only as good as you let it: I’m sure I can speak for every social media management company out there; when I say that your company's social media will...

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Using Social Media for Customer Service

by Kate Fisher
December 5, 2019
Social Media

How do you use social media for customer service? As much as social media is about spreading your businesses messages and improving brand awareness, it is also used to provide service and listening, or as we like to call it ‘social-servicing’. Why is social-servicing important? When consumers have a question or problem they look to find a hassle-free way to solve it and social media channels are often the solution.   A study found that 67% of consumers have used a company's social media site for servicing, compared with 33% for social marketing. This just proves that while you can use your socials to market, it is just as, if not more important to be performing ‘social - servicing’.  Today customer service is no longer done in private and this could be to your advantage. Customer support is a spectator sport where everyone can see how you handle comments both positive and negative.   As much as we would love for our consumers to come to us first when it comes to complaints and reviews, this is not always the case. Why? Well, there is more convenience in commenting on social media or review sites - It’s easy you can do it with one hand, right where you are.  While we may feel as business owners that negative comments are going to destroy us, remember that only 5% of unhappy customers actually write negative comments. That means the other 95% might have just left giving no explanation or room to win them back at all. Identify negative comments, use them to improve and get insights into your business.  Once I even heard someone saying that to get fewer complaints you first must get more complaints… seems crazy and a bit conflicting, right? But the more problems you can straighten out within your business, the fewer problems your consumers will have.   How...

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8 Common Social Media Marketing Mistakes

by Kate Fisher
August 25, 2019
Social Media

8 Common Social Media Marketing Mistakes   With around 80 million small to a medium-sized business pages on Facebook, there are many business pages to serve as good examples of common social media marketing mistakes. Your social media presence is an important part of your marketing mix so avoiding tainting your companies name online is critical. We have compiled a list of 8 common social media marketing mistakes made by businesses and how to avoid them.   1. Going all-in without a plan: Most people don’t go overseas without a plan, so why would you jump into your marketing without one either? Make sure you and your team have a social media marketing strategy. This will help to keep any social media activities thoughtful, relevant and successful. What should be included your plan? Goals (make sure they are specific, measurable, attainable, relevant & timely) Target Audience (make sure this isn’t just an idea, get real evidence) Tactics (are you trying to drive sales, awareness or engagement?) Time investment ( how much time can you give - be realistic, you can’t do it all!) Team (who is going what, where and when)   2. And that’s that  Just posting on social media doesn’t just improve your brand off the bat, or tell you much about the effectiveness of your posts.  Make sure you are reviewing your facebook analytics; who are commenting, liking, sharing, is this better or worst than last week? Why may this be? Just because it worked once doesn’t mean it will work again, can you do it better? Failing to experiment through A/B testing can reduce your shortcomings and you can miss out on opportunities to expand. Most social media sites and posting platforms will provide analytics in a simple and clear way, so there really isn’t an excuse.    3. Always wearing a suit and tie  As a business, you always want to paint your business in...

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