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8 Common Social Media Marketing Mistakes

8 Common Social Media Marketing Mistakes   With around 80 million small to a medium-sized business pages on Facebook, there are many business pages to serve as good examples of common social media marketing mistakes. Your social media presence is an important part of your marketing mix so avoiding tainting your companies name online is critical. We have compiled a list of 8 common social media marketing mistakes made by businesses and how to avoid them.   1. Going all-in without a plan: Most people don’t go overseas without a plan, so why would you jump into your marketing without one either? Make sure you and your team have a social media marketing strategy. This will help to keep any social media activities thoughtful, relevant and successful. What should be included your plan? Goals (make sure they are specific, measurable, attainable, relevant & timely) Target Audience (make sure this isn’t just an idea, get real evidence) Tactics (are you trying to drive sales, awareness or engagement?) Time investment ( how much time can you give - be realistic, you can’t do it all!) Team (who is going what, where and when)   2. And that’s that  Just posting on social media doesn’t just improve your brand off the bat, or tell you much about the effectiveness of your posts.  Make sure you are reviewing your facebook analytics; who are commenting, liking, sharing, is this better or worst than last week? Why may this be? Just because it worked once doesn’t mean it will work again, can you do it better? Failing to experiment through A/B testing can reduce your shortcomings and you can miss out on opportunities to expand. Most social media sites and posting platforms will provide analytics in a simple and clear way, so there really isn’t an excuse.    3. Always wearing a suit and tie  As a business, you always want to paint your business in...

The History of Social Media from the Very Beginning

The History of Social Media from the Very Beginning It's hard to imagine a time before social media and it's even harder to imagine social media before Facebook. With all the recent scandals, it is easy to tag social media as the evil monster, but let's not forget all the amazing things it has given us - Hello! Cat memes! And on a serious note, the ability to connect with people and businesses all over the globe. This infographic from PostBeyond shows the history of social media and its progression over the last twenty years - yes it's been twenty years! Some platforms have stood the test of time, others not. I feel we also need to mention Bebo - for that was where I personally got my first taste of social media. And although many of us cringe at the thought of what was posted on there. It was the start of a wonderful journey of oversharing. ...

Checking-reviews

Customer Reviews – Your Secret Marketing Fuel

Customer Reviews - Your Secret Marketing Fuel Ever wonder why most advertisers will use a well-known face such as Dan Carter? Well, that's because we are heavily influenced by what we marketers call ‘opinion leaders’, ‘influencers’, ‘consumer content’ and a million other names. And why is it when your mother in law tells you all about her new breadmaker that she just ‘adores’, you are more likely to take her first-hand opinion over another advertisement? Well, today only 3% of consumers consider salespeople and marketers to be trustworthy. With advertising surrounding us every day and everywhere consumers now more than ever are picky about which marketing efforts and claims they believe in. Because most small to medium businesses can’t afford to hire a hottie like Dan for a day and can’t rely on your mother in law spreading the word. Other forms of opinions such as customer reviews can act as social proof of your brand's excellence. In fact, 88% of consumers trust consumer reviews just as much as they trust personal recommendations.   Acquiring customer reviews and using them in your marketing plans can help bridge gaps, keep your brand feeling authentic and build trust with your consumers.    How to Get Your Customers to Review Your Business It may be an obvious step, but you can’t utilise the awesome marketing effects of consumer reviews if you don’t have any… So the first move in using consumer reviews for your marketing is getting feedback from your consumers! Achieving this can be done in a variety of ways, with the first and easiest step just asking your consumers to review! Whether you're asking in-person or through email, it is extremely important to make the review process extremely easy and hassle-free. Every consumer has a different platform that they feel comfortable on, so provide your customers with options and let them choose the easiest...

Social Media 101 for Business Page Managers

Social Media 101 for Facebook Page Managers

Social Media 101 for Facebook Page Managers   We had the opportunity to present to a group of Facebook page managers who were looking for some inspiration on improving their pages. While we came into the workshop with our own thoughts to share, during the workshop there was some great discussion that uncovered more tips along the way. Here’s an overview of what was discussed!   The Basics First up we covered the basic page elements that make up a Facebook page and how we could best optimise these for a professional and visually appealing page. The Profile Picture The profiles picture needs to stand alone with your page name, as often this is the only elements from your page that are seen alongside your content in the news feed. Does it make a good first impression? Does it represent the page well? Does it work on a very small scale? Does it fit well within the circle space? Page Name and Username The pages name and username needs to help your audience identify your page to your followers and target audience. Keep it concise Make sure your username and page name match as closely as possible to make it easier for people to find and tag you. The Cover Your cover image some of the most important real estate on your page, as it’s the first thing your audience sees. It can be made up of a photo, video, graphic or slideshow. Ask yourself: Is it professional? This doesn’t necessarily mean in a professional sense, but does it look like it was specifically made for the purpose of representing your page? Does it fit the space? Check it out on mobile, tablet and computer. Does it represent your page well? Does it make sense to your target audience or group? HINT: Use a Facebook template to help you...

why shouls a business have an Instagram

5 Reasons Why Your Business Needs to be on Instagram

5 Reasons Why Your Business Needs to be on Instagram   Instagram isn't just a great place to share photos of yourself, food and your family. With over 25 million business profiles in 2017, it has become a universal platform that empowers companies to humanise their brand, content and products.  It's a great place to form connections and relationships with your consumers, this we all know sells. We have compiled five reasons why we think having Instagram is beneficial to your business' marketing strategy.   1. Nearly 1-Billion Monthly Active Users While this number is behind Facebook at 1.4 billion active users, it is before other social platforms such as Twitter (68 million) and Pinterest (250 million). Half of Instagrams monthly active users (500 million) log on daily and engage on the site. That's some huge numbers! Multi-channel marketing is the way to go; the more places you can connect with your potential customers and tell a consistent story across different platforms the better!   2. More Engagement than Facebook While Facebook may have more active users; Instagram has 23% more engagement than Facebook. Instagram audiences are more involved and enthusiastic audiences. From their total followers, brands on Instagram frequently have engagement levels at around 4%. This may not seem an awful lot, but it puts Instagram miles ahead compared to Facebook and Twitter at 0.1%. Engagement doesn’t always guarantee a sale; however, it does encourage a connection between your consumer and your business. Creating meaningful relationships can lead to life-long customers.   3. Over 200 Million Users Visit a Business Profile on Instagram Daily A study by iconosquare in 2015 found that 70% of Instagramers search for a brand on Instagram, 62% of those users go on to follow the brand's profile.   Not only are users actively seeking out brands on Instagram, but they are also actively involved with them. 80% of users...

Massey Intern Workshop - Creating a Personal Brand

5 Tips for Creating a Personal Brand on Social Media

5 Tips for Creating a Personal Brand on Social Media   I had the opportunity to present to a group of university students about the importance of personal branding and the role that social media plays, particularly when it comes to seeking employment. Because you can bet that your future employer will take a look at your social media profiles before employing you! Like a business brand, your personal brand is how you portray yourself to others. It can be made up of what you say and do, who and what you engage with, your associations, interests and skills. So what are you putting out there into the world on social media? This can be broken down into four parts: Profile - this is what you are consciously deciding to associate or represent your personal brand. It is also the first thing people will see when they search for you on social media. Content - Your posts, photos, hashtags. It is the ongoing content you are creating and sharing. Engagement - Your page engagements, likes, comments and responses to other peoples content. What Others Are Saying About You - harder to control In a world where sharing every moment has become commonplace, here are our tips for personal branding on social media. 5 Tips for Controlling Your Personal Brand on Social Media 1. Setup and Maintain a LinkedIn profile Your LinkedIn profile is your online CV and will validate anything you say in your printed CV. It will be searched by your future employers or clients and should represent your qualifications, experience, skills and interests fully and accurately. Make sure you ask for recommendations and endorsements from those you have worked with professionally. Use the "ask for a recommendation" feature within LinkedIn to make it really easy for them to respond. 2. Conduct a regular Social Media Audit Look at your pages with a...