Our Blog

  • Self Isolation Sanity: The Great Lockdown of 2020

    As we all move into self-isolation in New Zealand, we are asked to do something we have never done before – yes I am used to working from home, but to completely distance yourself from everyone in your world physically, now that is strange. Lots of things will be changing for many during this ...

  • What I Learnt From Climbing A Mountain

    I climbed Mt Taranaki and in the process, I learnt so much about myself! Also got really sore calves and a fat ankle…   A few weekends ago I [Kate] climbed to the summit of Mt Taranaki. For most of my life, I have lived in the beautiful town of New Plymouth, where Mt Taranaki sits proudly ove...

  • The Cons of Outsourcing Your Social Media

    The Cons and Not So Great Things About Outsourcing Your Businesses Social Media!  There are both pros and cons of outsourcing your business’s social media to a social management company.  Earlier, we discussed the benefits of outsourcing your social media to a social media management company...

  • 8 Benefits of Outsourcing Your Social Media

    Be Set Free By Outsourcing Your Social Media  To outsource or do it yourself? We have compiled a list of 8 reasons why your business may benefit from outsourcing your social media to a social media management company. So let’s launch into it… Benefit One – Fresh Ideas: Outsourcing you...

  • How And Why I Quit My 9-5 Job

    Lainey shares how and why she quit her 9-5 job to start Rocket Fuel Design. I always dreamed of running a graphic design studio. Even while I was still studying, I would brainstorm names and create logo designs. I did manage to take on one or two paid jobs, but I was never good at finding paid work ...

  • Using Social Media for Customer Service

    How do you use social media for customer service? As much as social media is about spreading your businesses messages and improving brand awareness, it is also used to provide service and listening, or as we like to call it ‘social-servicing’. Why is social-servicing important? When consumers ha...

  • 8 Common Social Media Marketing Mistakes

    8 Common Social Media Marketing Mistakes   With around 80 million small to a medium-sized business pages on Facebook, there are many business pages to serve as good examples of common social media marketing mistakes. Your social media presence is an important part of your marketing mix so avoid...

  • The History of Social Media from the Very Beginning

    The History of Social Media from the Very Beginning It’s hard to imagine a time before social media and it’s even harder to imagine social media before Facebook. With all the recent scandals, it is easy to tag social media as the evil monster, but let’s not forget all the amazing t...

  • Customer Reviews – Your Secret Marketing Fuel

    Customer Reviews – Your Secret Marketing Fuel Ever wonder why most advertisers will use a well-known face such as Dan Carter? Well, that’s because we are heavily influenced by what we marketers call ‘opinion leaders’, ‘influencers’, ‘consumer content’ and a million other name...

  • Social Media 101 for Facebook Page Managers

    Social Media 101 for Facebook Page Managers   We had the opportunity to present to a group of Facebook page managers who were looking for some inspiration on improving their pages. While we came into the workshop with our own thoughts to share, during the workshop there was some great discussio...

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