Online Marketing

Rocket Fuel Design / Online Marketing
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Social Media Image Sizing Guide 2020

2020 Image Sizing Guide: Facebook, Instagram, LinkedIn, Twitter and Pinterest Some might say size doesn't matter, but it totally does, especially when it comes to social media images. The size of your images on your social media can make a huge difference in the performance of your posts. Unfortunately, every social media platform; Facebook, Instagram, LinkedIn, Twitter and Pinterest is a wee bit different! Sizing images wrong is one of the many common mistakes we see businesses make all the time. If there is one thing that makes us and social media managers all over the world squirm in our seats, it's incorrectly sized images. Today we will explore the current 'correct sizes' in 2020 for Facebook, Instagram, LinkedIn, Twitter and Pinterest. So here's what Rocket Fuel Design and the social media sites themselves suggest when sizing your images: Facebook: Lucky and unlucky for you, Facebook has a whole range of image sizes. Which allows for a lot of flexibility when posting in the feed, but, requires you to be a bit more precise when it comes to sizing images for your profile picture and cover photo. Profile Pictures: Your profile picture on Facebook is one the first things people will see when they search for your business on Facebook, so making sure you display it correctly is super important. According to Facebook, profile pictures are displayed at: 170 x 170 pixels on computers 128 x 128 pixels on smartphones 36 x 36 pixels on most feature phones Don't forget when your scrolling in your newsfeed your Facebook profile picture appears even smaller again. That's why we suggest that you use less text-heavy profile pictures and more image-based profile pictures! Your logo and just your logo is a great way to make sure your business looks smart and identifiable. Here at Rocket Fuel Design, we don't include the text - RFD - from our...

5 Things I Learnt About Marketing that Every Business Owner Needs to Know.

5 Things I Learnt About Marketing that Every Business Owner Needs to Know. Every business needs to understand the 5 main areas of marketing to truly become successful. Marketing can be a daunting subject for anyone to understand, let alone a new business owner. With so many areas to cover and an ever-changing environment, it can be tough to know where to begin. To help new, and existing, business owners understand the main themes that they need to know to use marketing successfully I have compiled a simple blog explaining the "5 things I learnt about marketing that every business owner needs to know." Many of these areas were learnt at business school and with the help of amazing online resources each of these 5 things are explained, simply, below for ease of developing an understanding of marketing, to aid your business's success. 1. Understand the 6 main types of business marketing Direct Response Marketing Direct response marketing is described by Smarty Ads as a sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting into the advertiser’s offer. Unlike other marketing types, the direct response method requires very minimal waiting time to see measurable results. Marketers are able to view performance from the moment the campaign is launched.  Inbound Marketing  Marketo describes Inbound marketing is a strategy that utilizes many forms of pull marketing such as content marketing, blogs, events, SEO, social media and more. This is to create brand awareness and help to attract new consumers. This is in contrast to outbound marketing, where marketers attempt to find customers, inbound marketing gains the attention of consumers and makes the business easy to be located. Outbound Marketing  As described by Wordstream, outbound marketing refers to any kind of marketing where a business initiates the...

Stop Boosting Post title picture with women racing around money on a rocket

Why You Should Stop Boosting Your Facebook Posts

Why You Should Stop Boosting Your Facebook Posts It’s getting harder and harder to get your content in front of your audiences. Even if they already follow/like your page, Facebook algorithms mean your posts often get lost. Boosting your Facebook post may seem like a fast and easy way to promote your content, but is a waste of your money. Sometimes we just want it easy, but in this case, we suggest you don’t! When you spend any money on advertising you want to see results. Boosting Facebook posts may seem like its creating effect, but they do not create tangible results!  What happens when you boost a post? When you boost on Facebook it optimizes the post for more engagement - likes, shares, comments etc.  This is true even if you post a link, rather than enhancing the number of link clicks, a boosted post will still optimize for engagement. Meaning you may see lots of engagement but not many clicks through to your shared link. When it comes to targeting with a boosted Facebook post you have three options; people who like your page, people who like your page and their Facebook friends, or targeted audience of your choice.  Negatives of Boosting If you don’t already have a high volume of page likes who are your target audience, you will be wasting a proportion of your money.  Most people have hundreds of Facebook friends, making it hard for Facebook to ‘pick out’ who is the most relevant within their list.  And while you can ‘target’ an audience, the ability to narrow target audiences down is very limited. Targeted boosted posts won’t allow you to choose on behaviours or include/exclude your current fans or custom target audiences. Not only can’t you target down enough, but you will also find you have no real control over the placements of your boosted...

Man feeling frustrated by outsourcing social media

The Cons of Outsourcing Your Social Media

The Cons and Not So Great Things About Outsourcing Your Businesses Social Media!  There are both pros and cons of outsourcing your business's social media to a social management company.  Earlier, we discussed the benefits of outsourcing your social media to a social media management company. While it is all well and good pointing out the positives, there are some not so good aspects too. Being in the game for a while now, we have spent some time compiling a list of the ‘not so great’ aspects of using a social media management company.  Culture: Because social media is about being, well, social, it is extremely important to show off the culture of your business. After all, most of the time you are not the only company in your field and you most likely have similar pricing. Showing off your company’s culture and values can go a long way. Good company culture can set your company apart from others and can even entice future employees.  The problem with outsourcing to a social media company is they might not always get it. While we will try our best to showcase the culture and values of your company. We are not living and breathing it.  To truly benefit from having a social media management company it is important to update them with everything. This includes the ‘minor’ details, you never know when they could turn it into something great. Plus, it's so vital to send lots of pictures of the work you're doing - imagery is everything. A social media management company can never really show your business culture off in the way that you could if you were an internal employee.  Only as good as you let it: I’m sure I can speak for every social media management company out there; when I say that your company's social media will...

Checking-reviews

Customer Reviews – Your Secret Marketing Fuel

Customer Reviews - Your Secret Marketing Fuel Ever wonder why most advertisers will use a well-known face such as Dan Carter? Well, that's because we are heavily influenced by what we marketers call ‘opinion leaders’, ‘influencers’, ‘consumer content’ and a million other names. And why is it when your mother in law tells you all about her new breadmaker that she just ‘adores’, you are more likely to take her first-hand opinion over another advertisement? Well, today only 3% of consumers consider salespeople and marketers to be trustworthy. With advertising surrounding us every day and everywhere consumers now more than ever are picky about which marketing efforts and claims they believe in. Because most small to medium businesses can’t afford to hire a hottie like Dan for a day and can’t rely on your mother in law spreading the word. Other forms of opinions such as customer reviews can act as social proof of your brand's excellence. In fact, 88% of consumers trust consumer reviews just as much as they trust personal recommendations.   Acquiring customer reviews and using them in your marketing plans can help bridge gaps, keep your brand feeling authentic and build trust with your consumers.    How to Get Your Customers to Review Your Business It may be an obvious step, but you can’t utilise the awesome marketing effects of consumer reviews if you don’t have any… So the first move in using consumer reviews for your marketing is getting feedback from your consumers! Achieving this can be done in a variety of ways, with the first and easiest step just asking your consumers to review! Whether you're asking in-person or through email, it is extremely important to make the review process extremely easy and hassle-free. Every consumer has a different platform that they feel comfortable on, so provide your customers with options and let them choose the easiest...