Kate Fisher, Author at Rocket Fuel Design
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Rocket Fuel Design / Articles posted by Kate Fisher

The Importance Of Consistency With Social Media

by Kate Fisher
December 6, 2020
Social Media

The Importance Of Consistency With Social Media We get it, life gets busy and business gets hectic. But you wouldn’t skip on paying a bill so why would you skip on posting to your social media platforms? Consistency is one of the key factors in running successful social media platforms. The number one thing you hear from successful YouTubers is to be consistent but what does that mean? When we talk about consistency we are not just talking about consistent posting but consistence voice and branding too!   Why Constance posting? Building Relationships Like building any relationship, being there for someone, being ‘predictable’ is important. It’s much the same when it comes to building a relationship with your audience and customers on social media. Being ghosted and being spammed doesn’t go well in any relationship! So be consistent, every day post, 3 times a week or even just once a week is so much better than being showered with promotional posts when you're feeling desperate or need to make that sale.  Find a balance of what works for you and your business both in the busy times and not so busy times. Developing a content schedule or always have evergreen content ready for those stressful weeks is a godsend. The Algorithm  All social media platforms have their own way do doing things when it comes to their algorithms and it changes all the time [way to keep us social media managers on our toes!]. Which makes it tough for us to give you an in-depth understanding of what you should do [feel free to book in a FREE 15 min consultation with Lainey to talk further about your socials here]. A general rule of thumb is - the more you post the more engagement you get which helps to boost your future posts [within reason of course]. How does this work?...

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50+ Social Media Terms You Should Know

by Kate Fisher
October 15, 2020
Social Media

50+ Social Media Terms You Should Know Like any other field of work, working in social media comes with a whole set of jargon you need to understand. In alphabetical order here’s our list of social media-related lingo you should know.   A A/B Testing A/B testing is used to test the differences between two variants, A and B. Using A/B testing means you can work out what factors get you the best results. For example the time for posting for a food restaurant, A: 12.00 PM B: 11.00 AM which performs the best. From there you can keep testing times against each other until you find the best result.   Algorithm A process or set of rules to calculate and dispute curated content for users. For example, a social media platform will push content you interact with more often to the top of your newsfeed to keep you engaged for longer. Analytics Your analytics is your stats and data. Analytics are an important part of managing a social media page as it gives you an indication of where your business is going. Unfortunately, your analytics will be displayed in different ways across social platforms, so take your time to understand your analytics and what each stat means. B B2B B2B stands for Business to Business. If you are a business that sells services or products to other businesses you are a B2B marketer. For example, we sell our service of design and social media management to other c, making us a B2B company. B2C B2C stands form Business to Customer. If your business sells to people in general, for example, you sell day dresses you are a B2C business. Bio A bio stands for a Biography which details describe facts about a person or business. While biographies in a traditional sense go in-depth about peoples experiences etc. a bio on social...

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Free Tools For Your Business 2020

by Kate Fisher
September 18, 2020
Creative

Our List Of FREE Online Tools For Your Business There are many things we believe businesses owners should know when it comes to running a business. Often there are times in your business journey where you should pay for extra help, perhaps with your social media, but there are places where you can cut back and opt for something free or don't go there at all. When it comes to social media there are some great tools to help you create awesome content [without breaking the bank]. Here are some of our favs: Content Creation: When it comes to curating content for your social media, visuals are super important. While we as designers have access to a full design software platform—Adobe Creative Suite, these are costly and for many, not worthwhile! But the great thing is there are many awesome places to design great graphics for well, nothing! Check out these popular platforms for your next visuals: Canva - https://www.canva.com/ Befunky - https://www.befunky.com/ Snappa - https://snappa.com/ Animaker - https://www.animaker.com/   Instagram: Instagram isn't just a great place to share photos of yourself, food and your family. Instagram has become a universal platform that empowers companies to humanise their brand, content and products. It's an amazing place to form connections and relationships with your consumers, this we all know sells. Inshot - http://www.inshot.com/ Kirakira+ - http://kirakiraapp.com/ Boomerang - Get it from your app store Snapseed - https://snapseed.online/ Layout - Get it from your app store A Design Kit - https://acolorstory.com/a-design-kit/ LifeLapses - https://www.lifelapseapp.com/   Content Holders: Save the hassle of having to post items as soon as you see them or risk forgetting about them altogether. Using content holders means you can save content on the go and look at them easily later on! Feedly - https://feedly.com/i/welcome Pocket - https://app.getpocket.com/ Email: Email marketing is a great way to deliver information to your audience, while there sure...

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Guide to Curating Content for Your Social Media

by Kate Fisher
August 14, 2020
Social Media

Guide to Curating Content for Your Social Media When it comes to creating content for your social media, the options are endless. Seriously. There are so many fun, creative and educational ways to interact with your following on Facebook, Instagram, LinkedIn or any other platform you choose. Today we will explore how to curate content for your socials, unfortunately [and fortunately] every business is so different, and because we are all so unique we have to stick with the basics!    Make It Your Own: When it comes to social media we have seen too many accounts just repost other people's content. While this content may get high interactions, you will fail to get your brand across, and what’s the point of being on social media if you get no brand recognition? Our rule is:  “At least 50% of what you post on social media should be the content you create.​” Now that doesn’t mean you HAVE to be original all the time, it just means repurposing content to suit or show off your business and your business values.  For example, we love to share quotes that resonate with our audience. We could easily reuse content from the internet, but it wouldn’t have our brand flare, so we recreate the quote to suit our style.                While you may not have the resources or experience with programs like InDesign or Photoshop, as we do, there are loads of great, free or low-cost sites such as Canva that you can use to create fun repurposed content that’s “on-brand”.  Another example of how we make content ‘our own’ is when repurposing newspaper or blog content. Instead of just posting a link and a brief caption we love to make it more unique and interactive. We summarise the article, ask for opinions and create an image that promotes interaction.  [caption id="attachment_4593" align="alignnone" width="658"] In this post...

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Social Media Image Sizing Guide 2020

by Kate Fisher
May 28, 2020
Creative, Online Marketing, Social Media

2020 Image Sizing Guide: Facebook, Instagram, LinkedIn, Twitter & Pinterest Some might say size doesn't matter, but it totally does, especially when it comes to social media images. The size of your images on your social media can make a huge difference in the performance of your posts. Unfortunately, every social media platform; Facebook, Instagram, LinkedIn, Twitter and Pinterest is a wee bit different! Sizing images wrong is one of the many common mistakes we see businesses make all the time. If there is one thing that makes us and social media managers all over the world squirm in our seats, it's incorrectly sized images. Today we will explore the current 'correct sizes' in 2020 for Facebook, Instagram, LinkedIn, Twitter and Pinterest. So here's what Rocket Fuel Design and the social media sites themselves suggest when sizing your images: Facebook: Lucky and unlucky for you, Facebook has a whole range of image sizes. Which allows for a lot of flexibility when posting in the feed, but, requires you to be a bit more precise when it comes to sizing images for your profile picture and cover photo. Profile Pictures: Your profile picture on Facebook is one the first things people will see when they search for your business on Facebook, so making sure you display it correctly is super important. According to Facebook, profile pictures are displayed at: 170 x 170 pixels on computers 128 x 128 pixels on smartphones 36 x 36 pixels on most feature phones Don't forget when your scrolling in your newsfeed your Facebook profile picture appears even smaller again. That's why we suggest that you use less text-heavy profile pictures and more image-based profile pictures! Your logo and just your logo is a great way to make sure your business looks smart and identifiable. Here at Rocket Fuel Design, we don't include the text - RFD - from our...

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My Graduation

by Kate Fisher
May 11, 2020
Our Stories

My Graduation Wasn't Like I Expected Last week's blog by Bella, made me reminisce about my not so smooth process of coming to study at Massey University. It also reminded me of and my looming non-existent graduation.  Some people go to university to party, some go to get away from their parents, others go because that's just what you do! I guess the latter is what happened to me, although it didn't happen automatically. When I first graduated from high school, one of the youngest in my year, I had the dream that I was going to join the New Zealand Broadcasting School. That didn't happen. After one terrible interview that I travelled 5 hours for, I clearly wasn't prepared. I literally forgot the name to my favourite movie: 'The Help'. To make matters worst, while trying to remember the title, I quoted perhaps the most inappropriate and hell, the best part of The Help,  "eat my shit".  How's that for interviewing skills! I was pretty adamant that I wasn't going to get to NZBS after that and I guess my gut was right. It was humiliating, my first failure. I had told everyone that I was going to do this and had all my sights set on it. Looking back the rejection was one of the best things to happen to me. 2016 Was Not My Year Instead of giving up straight away [like I should have] and starting a new dream, I stupidly decided to try again next year. So to fill in my time for my next try at NZBS, I decided I was going to work at my home and then do Camp America. Within a week of the first job, I managed to pull all the ligaments in my ankle while trying to ride a sheep. Yes, I realise how very 'New Zealander'...

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Why You Should Stop Boosting Your Facebook Posts

by Kate Fisher
April 24, 2020
Online Marketing, Social Media

It’s getting harder and harder to get your content in front of your audiences. Even if they already follow/like your page, Facebook algorithms mean your posts often get lost. Boosting your Facebook post may seem like a fast and easy way to promote your content, but is a waste of your money. Sometimes we just want it easy, but in this case, we suggest you don’t! When you spend any money on advertising you want to see results. Boosting Facebook posts may seem like its creating effect, but they do not create tangible results!  What happens when you boost a post? When you boost on Facebook it optimizes the post for more engagement - likes, shares, comments etc.  This is true even if you post a link, rather than enhancing the number of link clicks, a boosted post will still optimize for engagement. Meaning you may see lots of engagement but not many clicks through to your shared link. When it comes to targeting with a boosted Facebook post you have three options; people who like your page, people who like your page and their Facebook friends, or targeted audience of your choice.  Negatives of Boosting If you don’t already have a high volume of page likes who are your target audience, you will be wasting a proportion of your money.  Most people have hundreds of Facebook friends, making it hard for Facebook to ‘pick out’ who is the most relevant within their list.  And while you can ‘target’ an audience, the ability to narrow target audiences down is very limited. Targeted boosted posts won’t allow you to choose on behaviours or include/exclude your current fans or custom target audiences. Not only can’t you target down enough, but you will also find you have no real control over the placements of your boosted ads - on desktops or mobiles feeds.  The...

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Lainey Founder of Rocket Fuel Design smiling at her Desk

Rocket Fuel Design In The News

by Kate Fisher
April 22, 2020
Our Stories

Seriously, it's My Business: Entrepreneur and mother helps fuel the design dreams This article was directly taken with permission from Stuff NZ Seriously, it's My Business is a series where the Manawatū Standard profiles young Palmerston North people who've struck out on their own and started their own business. A Palmerston North designer, entrepreneur and mother is helping fuel the dreams of other young creative women after her own took flight. Rocket Fuel Design founder Lainey Te Whatu, 34, knows how hard it can be for young women to find their place in the industry, so is sharing her experience and resources to mentor at least one design and marketing student a year through the start of their career. Te Whatu set up her design, marketing and social media company and took on the firm's first client when she was eight months pregnant with her first-born, Andre, in October 2015. She wanted to be her own boss and work from home by the time he arrived, so she could have the flexibility to take care of him and be there for major milestones , no matter what. "The bank manager looked at me like I was nuts when I waddled in...

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A Guide To Working From Home

by Kate Fisher
April 10, 2020
Our Stories

Top Productivity Tips For Working From Home During Lockdown For many New Zealanders, this week is the third week of working from home. For Rocket Fuel Design this is not a new thing to us, we have been working from home since day one. Although we too are feeling the difference in the atmosphere, as the current situation changes our working habits do too. From learning how to share and cope with the distractions of others again and a new routine of 1 o’clock TV updates, my working life has changed [not gonna lie, I’m missing having the house to myself and having more regular working habits] Since working from home is something we understand well we are going to give you a few tips on how you can better run your home office.    Create a routine Set a time to start and stick to it The bed often feels that much warmer and harder to get out of when you don’t exactly have time limits or people to see. When working from home it’s important to pick a solid time to get up and get going. My suggestion is to have something to wake up for other than just work. Do some yoga or set a task to complete before you begin the day.  That means you have to get up, get changed and get going. Go for a walk before you start Because you are working from home it is often hard to distinguish working time and home time. I like to separate these by actually leaving the house and ‘walking to work’ Most mornings before I start work I go for a quick lap around the block then walk straight to my computer and get straight into it. [Just remember to keep your 2m distances] Set lunch/break times Working from home can go two ways; you either feel like...

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