The post Social Media Image Sizing Guide 2020 appeared first on Rocket Fuel Design.
]]>Some might say size doesn’t matter, but it totally does, especially when it comes to social media images.
The size of your images on your social media can make a huge difference in the performance of your posts. Unfortunately, every social media platform; Facebook, Instagram, LinkedIn, Twitter and Pinterest is a wee bit different!
Sizing images wrong is one of the many common mistakes we see businesses make all the time. If there is one thing that makes us and social media managers all over the world squirm in our seats, it’s incorrectly sized images.
Today we will explore the current ‘correct sizes’ in 2020 for Facebook, Instagram, LinkedIn, Twitter and Pinterest. So here’s what Rocket Fuel Design and the social media sites themselves suggest when sizing your images:
Lucky and unlucky for you, Facebook has a whole range of image sizes. Which allows for a lot of flexibility when posting in the feed, but, requires you to be a bit more precise when it comes to sizing images for your profile picture and cover photo.
Your profile picture on Facebook is one the first things people will see when they search for your business on Facebook, so making sure you display it correctly is super important.
According to Facebook, profile pictures are displayed at:
Don’t forget when your scrolling in your newsfeed your Facebook profile picture appears even smaller again. That’s why we suggest that you use less text-heavy profile pictures and more image-based profile pictures!
Your logo and just your logo is a great way to make sure your business looks smart and identifiable.
Here at Rocket Fuel Design, we don’t include the text – RFD – from our logo in our Facebook profile picture, why? Because on mobile it would be much too hard to see.
With the ‘RFD’ text included, you can hardly read it in any of the profile pictures. Showing the ‘RFD’ in our logo isn’t needed, since where ever our profile picture is, so our business name.
Profile pictures are cropped to a circular shape. Make sure to adjust your logo sizing to fit snuggly into the circle – there is nothing worst that an oversized logo in a profile picture.
As there is a huge variance in the sizes between devices,180 x 180 pixel images will size perfectly in every place a profile is displayed.
A cover photo should be branded and represent your business. They can promote the most important aspect of your organization – your products, services, offers, career opportunities, etc. Make sure to align the theme of your cover photo with your featured Call to Action [CTA] button.
What size should you use for your Facebook cover photo? Well, that’s a tricky one because your Facebook cover displays differently on mobile devices.
Facebook displays cover photos at:
The safe option that we recommend to fit both displays on computers and smartphones is using the dimensions 820 x 360 pixels.
Remember that the end and tops of your images will be cropped depending on where they are being viewed. Display any important information in the safe zone.
Canva has loads of ‘Facebook Cover Temples’ if you don’t already have one.
When it comes to posting on Facebook feeds, Facebook expects all different sized images. Certain sized images are superior in Facebook feeds. Optimizing your images to Facebook’s image size guide will get the most out of your businesses posts.
For Facebook image posts, both 1200 x 900 pixels and 1080 x 1080 pixels work well in the news feed.
Linked Facebook posts need 1200 x 628 pixel images, with event images sized at 1920 x 1080 pixels.
So what about Instagram image sizing?
Instagram is an image-centric application, it is essential to size images correct to optimise the benefits of the social media platform.
The ideal sizing for Instagram profile photos is 180 x 180 pixels.
Make sure that your Instagram profile photo is image-heavy, not text-heavy. Because Instagram is mobile-centric your business profile will hardly ever feature on a large enough screen to see text. If you head to Rocket Fuel Designs Instagram page you will see we have used the same concept as our Facebook profile, as it is super easy to see no matter the size.
Instagram will always post your images at the best possible resolution and it automatically changes the sizing of your images to their supported aspect ratio.
To avoid cutting the most important aspects of your images, make sure to follow the rules from the start.
Sizing options for Instagram posts are:
Stories are a great way to connect with your audience. 1080 x 1920 pixels is the perfect image sizing for Instagram stories and Instagram highlight covers.
To optimise Instagram highlight covers use imagery, not text and display important aspects in the centre in the middle of the page.
LinkedIn has all sorts of funny sizing when it comes to images. Because LinkedIn is a business-focused application, it is super important to have a professional-looking page.
You wouldn’t have terrible sized images on your website so why would you on LinkedIn?
By now we trust you understand that text-heavy profile photos are a no-no.
Seeing that your LinkedIn cover and image sizes are skinny it’s important to ensure that you only have the most important information conveyed via text. So what image sizes are ideal for LinkedIn post images?
And last but not least, Twitter.
Even though Twitter seemingly is all about the talk, research shows that tweets with images get 150% more retweets than tweets without images. So you better get it right!
Here’s what Twitter suggest when it comes to sizing images for profiles, headers and images:
Pinterest is another image-based application and because multiple images displayed all at once, the quality and sizing of your images are so, so important!
It is suggested by Pinterest to ‘pin’ images that are compelling and tell a story, this will increase the likely hood of someone clicking on your post and make them want to learn more. Use images that have context and bring your topic to life, including important text/copy over your images can help to do this.
Your brand should be the focal point, so make sure to include your logo [avoid placing your logo in the lower right corner]!
Something different about Pinterest is that it asks you to think vertical, so pinning a Facebook size image here would look bad and will most likely be cut down to fit in the feed. Pinterest recommends using a 2:3 aspect ratio for pins, so intend to create pins where your image’s width is ⅔ its height.
Here are some example of sizes you can use for your pins:
Square sized images 180 x 180 pixels can also be used, but they may not perform as well. You can also extend the length of your Pins, to make them as tall as you like, but be aware they will be cropped in the feed.
For videos, it is suggested to use either vertical or square sizing. For best results pin video’s that teaches how to do something and that is around 6-15 seconds of length. Instead of relying on audio use text overlays of captions to describe your video as most people scroll through Pinterest without sound on.
And as we have said throughout – don’t go too text-heavy on profile and cover board images. It is important to be able to see text and images clearly on desktop and mobile devices.
Understanding and posting content in all the different social media sites can be a long and tedious task. But it does make a massive difference to the performance of your posts. Hopefully, we have helped you to understand the difference images sizes to the best preform on; Facebook, Instagram, LinkedIn, Twitter and Pinterest.
Keep in mind social media platforms are updating and changing their best practises around images all the time. So make sure to check up on each social media applications recommended sizes often and update your profile, cover and post sizes when they do!
Sometimes when it comes to crucial parts of your businesses social media pages, it’s best to leave it to someone with a good eye.
We would love to help in the process of creating your businesses social media cover designs and more.Let us know below if you found this information useful.
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]]>The post 5 things I learnt about marketing that every business owner needs to know. appeared first on Rocket Fuel Design.
]]>Marketing can be a daunting subject for anyone to understand, let alone a new business owner. With so many areas to cover and an ever-changing environment, it can be tough to know where to begin. To help new, and existing, business owners understand the main themes that they need to know to use marketing successfully I have compiled a simple blog explaining the “5 things I learnt about marketing that every business owner needs to know.” Many of these areas were learnt at business school and with the help of amazing online resources each of these 5 things are explained, simply, below for ease of developing an understanding of marketing, to aid your business’s success.
Direct response marketing is described by Smarty Ads as a sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting into the advertiser’s offer. Unlike other marketing types, the direct response method requires very minimal waiting time to see measurable results. Marketers are able to view performance from the moment the campaign is launched.
Marketo describes Inbound marketing is a strategy that utilizes many forms of pull marketing such as content marketing, blogs, events, SEO, social media and more. This is to create brand awareness and help to attract new consumers. This is in contrast to outbound marketing, where marketers attempt to find customers, inbound marketing gains the attention of consumers and makes the business easy to be located.
As described by Wordstream, outbound marketing refers to any kind of marketing where a business initiates the conversation and sends its message out to consumers. Examples of this include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements, outbound sales calls (AKA “cold calls”), and email spam.
Content marketing is a strategic marketing approach focused on developing and providing useful, relevant, and consistent content to attract and retain a clear segment of consumers and, ultimately, to drive profitable consumer actions.
As explained by Search Engine Journal, pay-per-click marketing (PPC) is an advertising technique that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete an action, such as purchasing a product.
Social media marketing is simply described by Neil Patel as the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.
A target market is a group of consumers or organizations most inclined to purchase a business’s products or services. As those consumers are likely to want or need a company’s offerings, it makes the most sense for the business to focus its marketing efforts on reaching them. Marketing to these buyers is the most effective and efficient approach.
A buyer persona is, according to HubSpot, a semi-fictional representation of your ideal customer. It’s based on market research, actual data about your existing customers, and a few educated assumptions. It helps you to understand and relate to an audience that you want to market your products and services to. Buyer personas are situated at the heart of any marketing strategy, and throughout every part of the Inbound process.
Allocating funds for a marketing plan is daunting, but it’s essential for a business’s success. Below are the 6 steps, as devised by OutBound Engine, that you need to understand in order to create a successful marketing budget for your business.
Visual marketing is the technique of using photos, graphics, videos, and other visual content to market a product or service. Businesses in every industry can benefit from using visual content in their marketing. Using visual branding, such as images, graphics, videos, across your marketing helps consumers remember information about your brand. Below are some statistics from Tinuiti that show just how powerful visual marketing can be:
The customer retention definition in marketing is “the process of engaging existing customers to continue buying products or services from your business.” as defined by CrazyEgg. The best customer retention techniques allow you to build long relationships with consumers who will essentially become loyal to your brand. This could lead to them spreading the word of your brand to their peers, which can turn them into brand ambassadors. It is easier and less expensive to retain customers than to acquire them, making this an important marketing tool. The most recent statistics indicate that you’ll spend five times less money on customer retention than you will on acquiring new consumers.
If you understand and use these 5 marketing areas it is likely to aid the success of your business. Check out our other blog posts for more ideas and information on how to help your brand!
And as always, if you have any questions, pop them in the comments below for the team to answer!
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]]>The post Why You Should Stop Boosting Your Facebook Posts appeared first on Rocket Fuel Design.
]]>Sometimes we just want it easy, but in this case, we suggest you don’t! When you spend any money on advertising you want to see results. Boosting Facebook posts may seem like its creating effect, but they do not create tangible results!
When you boost on Facebook it optimizes the post for more engagement – likes, shares, comments etc.
This is true even if you post a link, rather than enhancing the number of link clicks, a boosted post will still optimize for engagement. Meaning you may see lots of engagement but not many clicks through to your shared link.
When it comes to targeting with a boosted Facebook post you have three options; people who like your page, people who like your page and their Facebook friends, or targeted audience of your choice.
If you don’t already have a high volume of page likes who are your target audience, you will be wasting a proportion of your money.
Most people have hundreds of Facebook friends, making it hard for Facebook to ‘pick out’ who is the most relevant within their list.
And while you can ‘target’ an audience, the ability to narrow target audiences down is very limited. Targeted boosted posts won’t allow you to choose on behaviours or include/exclude your current fans or custom target audiences.
Not only can’t you target down enough, but you will also find you have no real control over the placements of your boosted ads – on desktops or mobiles feeds.
The placement of your advert matters because there are certain things that people prefer to do on desktops rather than mobile. So if your post is asking people to do an action [which they always should] you need to think about what device will get more action.
No matter how you chose to ‘target’ on boosted Facebook posts you are bound to lose money somewhere, as they are just not specific enough.
Just do it better!
Simple, use Facebook Ad Manager instead.
It may take longer to get your head around and build, but you will find that you can target a more relevant audience, create a more suitable campaign objective and have more control over when your ads are seen.
Vanity metrics, as we like to call them, i.e engagement, shouldn’t be the end goal of any campaign. You want your audience to take action, true action, because while a like or comment makes us feel and think we look good it doesn’t move the needle for your business. The end goal is – getting your audience to visit your website, sign up or register [so you can market further] or buy your product/service.
Overall while you may have to take extra steps, you will get the true value out of your money if you use Facebook Ad Manager instead of boosting your posts.
Here are some simple steps on how to use the Facebook Ad Manager to promote your posts.
Once you have the basics of Facebook Ads Manager down you can move into other more sophisticated campaigns AND THAT is where things start to get really exciting!
Creating an advertisement on Facebook is more time consuming, but we believe it is worth it. It is more cost-effective and creates better results.
If Facebook advertisements feel a bit scary to you, we are happy to set them up for your business.
Talk to us today to see how we can help manage your social media.
The post Why You Should Stop Boosting Your Facebook Posts appeared first on Rocket Fuel Design.
]]>The post The Cons of Outsourcing Your Social Media appeared first on Rocket Fuel Design.
]]>There are both pros and cons of outsourcing your business’s social media to a social management company.
Earlier, we discussed the benefits of outsourcing your social media to a social media management company. While it is all well and good pointing out the positives, there are some not so good aspects too.
Being in the game for a while now, we have spent some time compiling a list of the ‘not so great’ aspects of using a social media management company.
Because social media is about being, well, social, it is extremely important to show off the culture of your business. After all, most of the time you are not the only company in your field and you most likely have similar pricing. Showing off your company’s culture and values can go a long way. Good company culture can set your company apart from others and can even entice future employees.
The problem with outsourcing to a social media company is they might not always get it. While we will try our best to showcase the culture and values of your company. We are not living and breathing it.
To truly benefit from having a social media management company it is important to update them with everything. This includes the ‘minor’ details, you never know when they could turn it into something great. Plus, it’s so vital to send lots of pictures of the work you’re doing – imagery is everything. A social media management company can never really show your business culture off in the way that you could if you were an internal employee.
I’m sure I can speak for every social media management company out there; when I say that your company’s social media will only be as good as you let it. Often it can be like swimming in the dark when it comes to producing content for a company that doesn’t let you into their day to day and out of the ordinary moments.
If you manage a social media page already, you would have noticed that the more personal posts get much higher engagement. Without leads to this type of content, a social media company is pretty limited to what they can post.
Majority of the time a social media management company has little to none in-person contact with your company’s customers. Unfortunately, we can’t always encourage them to follow or leave reviews, unless we beckon for reviews online. But the best reviews come when you, the business when you ask for it in person!
For many companies keeping yet another person/company in the know of what your next move, is just another thing on your list. Sometimes it may feel easier just to do it yourself. More emails and more back and forth can seem like an inconvenience.
But remember, these guys are the experts and if you do truly welcome them as if they were another employee [a much cheaper one may I add], then you will see wonderful results.
This could be the biggest con of outsourcing your social media. As I mentioned before, unless the social media management company is properly equipped and kept in the know, it can be hard for them to create personalised content and personalised interactions.
For a social media company, we see value in the little things, like sharing the awesome or not so awesome moment in your employees’ or business week. Unfortunately, because we are not immersed in your business culture we rarely pick up on the ‘gem’ moments. Therefore we fail to share the personal and rare moments on your behalf.
Unless we are told, social media management companies don’t always know who is a close friend, family member or who is a great customer [new or old]. If they aren’t in the know, then, they can’t make personal comments on your business’s behalf. Which is unfortunate because the greatest and main part of social media is to create and maintain great customer relationships.
You may have spotted a common theme throughout this, a social media management company is really only as good as you allow them to be.
In a perfect world, every company would be in charge of their own social media [yes, we did just say that].
While that idea is all well and good in theory, in practice, we know that most businesses don’t have the time, resources or understanding of what is needed to run a successful social media business page.
So if your business is struggling to:
It may be time to investigate outsourcing to a social media company and remember the company can exceed as much as you allow it to!
Let’s navigate that journey together – Contact Us Today!
The post The Cons of Outsourcing Your Social Media appeared first on Rocket Fuel Design.
]]>The post 8 Benefits of Outsourcing Your Social Media appeared first on Rocket Fuel Design.
]]>To outsource or do it yourself? We have compiled a list of 8 reasons why your business may benefit from outsourcing your social media to a social media management company.
So let’s launch into it…
Outsourcing your social media to a social media management company allows for new fresh ideas, not only for your social media – but other marketing efforts too. Being creative, coming up with new ideas is what we do on the daily, we thrive off it! And because creative marketing is all we do, it means we can fully concentrate on it. This is an unlikely situation for most small/ medium businesses, who simply can’t afford to have a sole person working on marketing. Because we are on the outside but understand your business, we can add new perspectives and ideas to your business, for free! We can help in aiding your companies offering development, as we are constantly performing social media listening, which means we can see trends before you do…
Unlike most small to medium businesses, whose staff are assigned social media among other roles; we are constantly on social media, I mean all day. Which means we can perform social media listening, reply and react to comments and messages throughout the day on your business’s behalf. We act as if we are your full-time marketing manager (but for a fraction of the price and a lot less hassle). Being seen as active and preforming social servicing on social media can be the difference between using your company or not – 55% of customers would pay extra money to guarantee a better service (Defaqto Research).
Just because you use social media personally (and you get loads of likes) doesn’t mean you will have a successful business page. Why? because they work differently! We live and breathe social media, some may even call us the ‘experts’. Because of this, we understand the ins and outs of different social media platforms, how they work differently and what consumers expect on these platforms. Changing different aspects of your business’s social media may take an hour of your team’s time whereas it may take us minutes!
Life often gets away on you when you’re busy. The same happens when a companies workload is bustling, social media is often put on the back burner. I mean who cares about new leads or interacting with your past consumers when you have already got enough work on your plate? But suddenly when it slows down again, and your back on social media, you may find you lose lots of your following or interaction with your posts. Posting sporadically may lead you to fall in the ranking algorithm and your posts may be seen less by your audience. Posting too much can annoy your followers and lead them to unfollow you. That’s why consistency is key! We understand that posting consistency can be hard to keep up with when you’re a busy company and generating content can be difficult. That’s why it’s so beneficial to have a social media management company looking after your socials, their workload isn’t affected by yours and they are contracted to produce a certain amount of posts per week/day. Meaning consistency.
Social media is not what makes your business successful (don’t let anyone tell you it will). It’s your business, culture and product/service offering that makes your business prosperous. Social media, however, is a great way to showcase and support this. Your business’s mission is to provide an exceptional product or service, this should be your main focus. Outsourcing your social media means that you can focus on the core of your business. An electrician’s area of expertise may be producing great electrical offerings, not social media, we certainly can’t go past changing a light bulb. You wouldn’t get us to change the wiring in your house, so why would you expect an electrician to be great at social media? It’s not your skill base, outsourcing means you can focus on your talents while having a presence in the digital world.
For many business owners marketing is extra to their everyday workload, or pawned off to the receptionist. As we said before, managing your social media is often the first thing that goes out the door when you’re busy. Having a social media company means you don’t have to add marketing on top of your long list or pass it on to an amateur. It allows for everyone to be more effective in the role they have been chosen for.
One thing we often notice is that many businesses social media pages just lack good visuals. Visuals are such an important factor in having successful marketing – With 90 per cent of information transmitted to the brain being visual. While some people truly lack the ‘eye’, we believe that the majority of people would pick and create better graphics if they had the opportunity to. Paying for stock image sites and creative suites are often too costly for many small to medium businesses. We have access to better technology and we know our way around them too. Benefit
It’s a well-accepted fact that one of the most costly expenses a business has is its employees, more so if you have a high turnover. If you hire someone to do your marketing for your business, you don’t only factor their wage but also the cost of ACC, Kiwisaver, Fringe Benefit Tax, insurance, recruitment fees, as well as overheads. It is costly to have an employee, full or part time. Outsourcing takes all those costs away, you don’t have to upskill us, nurture us, buy new technology, or pay us sick leave. You simply pay a monthly sum and bypass all the extra admin, you get much more, for much less.
Are you lacking fresh ideas, don’t have the time or the patience to do daily surveillance, are your posts irregular, have you lost track of what truly matters, are you struggling to complete all your tasks or keep up with the new technology?
Maybe its time to consider outsourcing to a social media management company.
Here at Rocket Fuel Design, we work with a whole range of businesses around New Zealand to help connect with their consumers online.
Contact Us Today – let’s launch your socials!
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]]>The post Customer Reviews – Your Secret Marketing Fuel appeared first on Rocket Fuel Design.
]]>Ever wonder why most advertisers will use a well-known face such as Dan Carter?
Well, that’s because we are heavily influenced by what we marketers call ‘opinion leaders’, ‘influencers’, ‘consumer content’ and a million other names.
And why is it when your mother in law tells you all about her new breadmaker that she just ‘adores’, you are more likely to take her first-hand opinion over another advertisement?
Well, today only 3% of consumers consider salespeople and marketers to be trustworthy.
With advertising surrounding us every day and everywhere consumers now more than ever are picky about which marketing efforts and claims they believe in.
Because most small to medium businesses can’t afford to hire a hottie like Dan for a day and can’t rely on your mother in law spreading the word. Other forms of opinions such as customer reviews can act as social proof of your brand’s excellence. In fact, 88% of consumers trust consumer reviews just as much as they trust personal recommendations.
Acquiring customer reviews and using them in your marketing plans can help bridge gaps, keep your brand feeling authentic and build trust with your consumers.
It may be an obvious step, but you can’t utilise the awesome marketing effects of consumer reviews if you don’t have any…
So the first move in using consumer reviews for your marketing is getting feedback from your consumers!
Achieving this can be done in a variety of ways, with the first and easiest step just asking your consumers to review!
Whether you’re asking in-person or through email, it is extremely important to make the review process extremely easy and hassle-free. Every consumer has a different platform that they feel comfortable on, so provide your customers with options and let them choose the easiest one for them.
This may mean you have a range of reviews on different platforms; Facebook, Google, LinkedIn and even on your webpage itself.
With up to 80% of reviews originating from post-purchase emails, post-purchase emails can be an easy and cost-effective way to increase the number of reviews on your companies products and services.
Rewards and incentives for leaving reviews can also be used to increase review rates, one company found a 22% increase review conversion rate when offering $10 Amazon gift voucher to the first ten people who reviewed them.
You may not always need to dangle a carrot in front of your consumers to get a bite, just make sure you ask, most people don’t mind leaving a review, especially if previous reviews have had an influence on their decisions.
Many companies may be scared of allowing consumers to review their products due to trolling and negative reviews, however, bad reviews can have positive outcomes.
So-called negative reviews are trusted more (after all, not every business to consumer interaction is all cherry). Negative reviews provide variation and helpful information about product and service experiences that other consumers may be looking for.
Customers are more likely to buy products that have a 4.2 to a 4.5 star rating, rather than a 5-star rating. Because perfect scores, perfect people and perfect company don’t often exist, it makes customers wary that this may be too good to be true.
Negative reviews also give companies a chance to repair past consumers negative experiences, therefore improving the companies image. They give helpful insight into why they may be losing customers and allow them to make educated decisions on their companies processes.
Customer reviews help build business representation and brand trust as they show real feedback and real-life experiences with your company, both good and bad.
So where can you use your reviews to help marketing efforts?
Google Ads
Your reviews can be used on your Google search ads ‘seller rating’ and be seen through ‘Google My Business’. A seller’s rating reflects your consumer’s overall experiences with your company (dependant on the country).
If your Google Ad matches what your customers have reviewed previously your ‘sellers rating’ may show up. However according to Google,
“In most cases, seller ratings in a country only show when a business has 100 unique reviews from that same country and a composite rating of 3.5 stars or higher. The reviews from users in a given country will only contribute to the business’ rating in that country.”
Social Media Testimonials
Not only can reviews can be created and seen by consumers, but you can also use reviews as testimonials on social media and website pages.
We already do this with our customers, the review below was left on Safe Zones Google My Business. We repurposed it and posted it so Safe Zones Facebook customers can see this review as well, this is relatively easy, simple and effective marketing you can do for your business. Using third-party reviews as testimonials on social media and web page can help to validate your company, increase credibility and engagement. By posting your reviews as testimonials you will also encourage other customers to review your services or products.
Email Marketing
Not only is email marketing handy in increasing and encouraging reviews online, but emails can also be used in other email marketing practises. Your company’s reviews can be used to help promote your company’s products or services. Including reviews in your email marketing can give your consumers a better idea of what you’re selling and assist them in their buying process.
(Here’s a tip – if you run email marketing programs, make sure to include some testimonials about what value your current email customers have received from subscribing to your emails)
Ads and Marketing Material
As we said above many consumers can be wary about advertisements, however, 87% of consumers think that advertisements that include online review are more trustworthy. And even better user-generated advertisements have shown to have 4 times more click-through rates than normal advertisements.
So as you can see reviews are super helpful and an inexpensive alternative if you can’t afford Dan and can’t rely on your mother-in-law. Not only can reviews help a company’s’ marketing plan but they also give your business insider, truthful knowledge of what your customers are thinking.
If you’re feeling overwhelmed and don’t know where to start for your business.
Don’t worry we have your back.
Contact us today!
The post Customer Reviews – Your Secret Marketing Fuel appeared first on Rocket Fuel Design.
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