5 things I learnt about marketing that every business owner needs to know.
5 things I learnt about marketing that every business owner needs to know. Every business needs to understand the 5 main areas of marketing to truly become successful. Marketing can be a daunting subject for anyone to understand, let alone a new business owner. With so many areas to cover and an ever-changing environment, it can be tough to know where to begin. To help new, and existing, business owners understand the main themes that they need to know to use marketing successfully I have compiled a simple blog explaining the "5 things I learnt about marketing that every business owner needs to know." Many of these areas were learnt at business school and with the help of amazing online resources each of these 5 things are explained, simply, below for ease of developing an understanding of marketing, to aid your business's success. 1. Understand the 6 main types of business marketing Direct Response Marketing Direct response marketing is described by Smarty Ads as a sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting into the advertiser’s offer. Unlike other marketing types, the direct response method requires very minimal waiting time to see measurable results. Marketers are able to view performance from the moment the campaign is launched. Inbound Marketing Marketo describes Inbound marketing is a strategy that utilizes many forms of pull marketing such as content marketing, blogs, events, SEO, social media and more. This is to create brand awareness and help to attract new consumers. This is in contrast to outbound marketing, where marketers attempt to find customers, inbound marketing gains the attention of consumers and makes the business easy to be located. Outbound Marketing As described by Wordstream, outbound marketing refers to any kind of marketing where a business initiates the...
