Paid verse Organic Social Media Posts
Paid verse Organic Social Media Posts Are all the best things in life free? Or does it pay to spend a little to get just a bit more? When it comes to managing a social media page it can be hard to know what exactly is the right move for your brand; go organic or go paid. In general, social media and inbound marketing are known for their more ‘organic’ approach to marketing. Where a brands offerings or values are not ‘pushed upon an audience’ like outbound marketing, but instead are sought out and consumed but audiences with value-adding or entertaining attributes. But today with an abundance of business on social media sites advertisements have been introduced. What is paid and organic social media? Paid Paid social media include boosted and targeted advertisements, they will show up in users timelines and other placements like Messenger as advertisements or sponsored posts. Paid advertisements not only get your content in front of your follows but allow your brand to reach people who do not follow you too. Paid influencer marketing a whole other kettle of fish altogether that we will not be going into on this blog - but keep your eyes out! Organic Organic social media post are not paid for and are essentially ‘free’ to post on social media platforms ( free not counting your time). These posts show up in the feeds of people who have chosen to follow your brand. However, if your followers choice to share, engage or like/react to your post may organically be shown to people would are not your followers. Pros and Cons of paid and organic social media: Organic Pro: It’s ‘free’ well if you don’t count your time maintaining it Pro: nurtures a more organic feeling connection between brand and audience Con: time-consuming Con: algorithm hard to understand - changes often Cons:...