8 Common Social Media Marketing Mistakes<\/h1>\n

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With around <\/span>80 million small to a medium-sized business pages on Facebook<\/span><\/a>, there are many business pages to serve as good examples of common social media marketing mistakes.<\/span><\/p>\n

Your social media presence is an important part of your marketing mix so avoiding tainting your companies name online is critical. We have compiled a list of 8 common social media marketing mistakes made by businesses and how to avoid them.<\/span><\/p>\n

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8. Same same<\/b><\/h4>\n

Stop thinking all social media sites are the same, they are not.<\/span><\/p>\n

If you are actively reviewing your analytics you may find that a post on facebook and the very same post on Instagram can get considerably different results.<\/span><\/p>\n

Your followers expect different content, copy and formats dependent on the social media platform. While all social media platforms are about being social they each have varying demographics, behaviours, interests.\u00a0<\/span><\/p>\n

While your link to an article may fit perfectly into a facebook feed, links in captions and comments don\u2019t appear on Instagram.<\/span><\/p>\n

Make sure you know each platform well, what works, what doesn\u2019t and tailor your content to what your viewers expect to see.\u00a0<\/span><\/p>\n

Have something to add to our list of common social media marketing mistakes <\/span>that you loathe seeing brands make?
\nPop it in the comments below and let’s help rid the world of anti-social media.<\/h4>\n","protected":false},"excerpt":{"rendered":"

8 Common Social Media Marketing Mistakes   With around 80 million small to a medium-sized business pages on Facebook, there are many business pages to serve as good examples of common social media marketing mistakes. Your social media presence is an important part of your marketing mix so avoiding tainting your companies name online is critical. We have compiled a list of 8 common social media marketing mistakes made by businesses and how to avoid them.   1. Going all-in without a plan: Most people don\u2019t go overseas without a plan, so why would you jump into your marketing without one either? Make sure you and your team have a social media marketing strategy. This will help to keep any social media activities thoughtful, relevant and successful. What should be included your plan? Goals\u00a0(make sure they are specific, measurable, attainable, relevant & timely) Target Audience (make sure this isn\u2019t just an idea, get real evidence) Tactics\u00a0(are you trying to drive sales, awareness or engagement?) Time investment\u00a0( how much time can you give – be realistic, you can\u2019t do it all!) Team (who is going what, where and when)   2. And that\u2019s that\u00a0 Just posting on social media doesn\u2019t just improve your brand off the bat, or tell you much about the effectiveness of your posts.\u00a0 Make sure you are reviewing your facebook analytics; who are commenting, liking, sharing, is this better or worst than last week? Why may this be? Just because it worked once doesn\u2019t mean it will work again, can you do it better? Failing to experiment through A\/B testing can reduce your shortcomings and you can miss out on opportunities to expand. Most social media sites and posting platforms will provide analytics in a simple and clear way, so there really isn\u2019t an excuse.\u00a0   3….<\/p>\n","protected":false},"author":3,"featured_media":3927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[126],"tags":[],"jetpack_featured_media_url":"https:\/\/rocketfueldesign.co.nz\/wp-content\/uploads\/2019\/08\/woman-with-lily-flower-bouquet-RTA4UKN.jpg","yoast_head":"\n