Customer Reviews – Your Secret Marketing Fuel<\/h1>\n

Ever wonder why most advertisers will use a well-known face such as Dan Carter?
\n<\/span>Well, that’s because we are heavily influenced by what we marketers call \u2018opinion leaders\u2019, \u2018influencers\u2019, \u2018consumer content\u2019 and a million other names.
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And why is it when your mother in law tells you all about her new breadmaker that she just \u2018adores\u2019, you are more likely to<\/span> take her first-hand opinion over another advertisement?
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Well, today only<\/span> 3% of consumers consider salespeople and marketers to be trustworthy. <\/a>
\nWith advertising<\/span> surrounding us every day and everywhere consumers now more than ever are picky about which marketing efforts and claims they believe in.<\/span><\/p>\n

Because most small to medium businesses can\u2019t afford to hire a hottie like Dan for a day and can\u2019t rely on your mother in law spreading the word. Other forms of opinions such as customer reviews can act as social proof of your brand’s excellence. In fact, 88% of consumers trust consumer reviews <\/span>just as much as they trust personal recommendations.\u00a0\u00a0<\/span><\/a><\/p>\n

Acquiring customer reviews and using them in your marketing plans can help bridge gaps, keep your brand feeling authentic and build trust with your consumers.\u00a0<\/span><\/p>\n

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It may be an obvious step, but you can\u2019t utilise the awesome marketing effects of consumer reviews if you don\u2019t have any\u2026<\/span><\/p>\n

So the first move in using consumer reviews for your marketing is getting feedback from your consumers!
\n<\/span>Achieving this can be done in a variety of ways, with the first and easiest step just asking your consumers to review!<\/span><\/p>\n

Whether you’re asking in-person or through email, it is extremely important to make the review process extremely easy and hassle-free. Every consumer has a different platform that they feel comfortable on, so provide your customers with options and let them choose the easiest one for them.
\nThis may mean you have a range of reviews on different platforms; Facebook, Google, LinkedIn and even on your webpage itself.\u00a0<\/span><\/p>\n