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Author: Kate Fisher

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Kate photo shopped climbing the mountain

What I Learnt From Climbing A Mountain

by Kate Fisher
March 6, 2020
Our Stories

I climbed Mt Taranaki and in the process, I learnt so much about myself! Also got really sore calves and a fat ankle…   A few weekends ago I [Kate] climbed to the summit of Mt Taranaki. For most of my life, I have lived in the beautiful town of New Plymouth, where Mt Taranaki sits proudly over. Admittedly where ever I travel and wherever I have lived I often find myself searching for it.  Usually, the first question I get when I say I live in Taranaki is “ have you climbed the mountain?". Embarrassingly I have to say no. Terrible right!? So many tourists and outsiders come to my region and conquer the summit. It’s been sitting in my own back yard for years, but I’ve just been too lazy and scared to do so. We all have silly reasons for not doing something we want to do. But this year is the year I do what I say. I’ve made a conscious effort in 2020 to create personal and professional goals that are obtainable, but at the same time will push me out of my comfort zone. My climb up Mount Taranaki has changed my mindset on how and what goals I set. In the lead up to climbing the mountain, I almost talked myself out of it countless times; saying the track we want to take [via Symes Hut] will be way too hard, we haven’t trained and we don’t have the right gear. Fortunately for me, I have a partner who always jumps right in and practically forced me to follow through with the climb.  Unlike my unruly partner, I can be a very calculated person. I like to think from e.v.e.r.y side and situation possible [I’m a debater personality, apparently that’s what we do best]. Thinking from every angle leads me...

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Man fustrasted by outsourcing his social media

The Cons of Outsourcing Your Social Media

by Kate Fisher
February 17, 2020
Online Marketing, Social Media

The Cons and Not So Great Things About Outsourcing Your Businesses Social Media!  There are both pros and cons of outsourcing your business's social media to a social management company.  Earlier, we discussed the benefits of outsourcing your social media to a social media management company. While it is all well and good pointing out the positives, there are some not so good aspects too. Being in the game for a while now, we have spent some time compiling a list of the ‘not so great’ aspects of using a social media management company.  Culture: Because social media is about being, well, social, it is extremely important to show off the culture of your business. After all, most of the time you are not the only company in your field and you most likely have similar pricing. Showing off your company’s culture and values can go a long way. Good company culture can set your company apart from others and can even entice future employees.  The problem with outsourcing to a social media company is they might not always get it. While we will try our best to showcase the culture and values of your company. We are not living and breathing it.  To truly benefit from having a social media management company it is important to update them with everything. This includes the ‘minor’ details, you never know when they could turn it into something great. Plus, it's so vital to send lots of pictures of the work you're doing - imagery is everything. A social media management company can never really show your business culture off in the way that you could if you were an internal employee.  Only as good as you let it: I’m sure I can speak for every social media management company out there; when I say that your company's social media will...

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Blonde Lady with a head set on surround by Facebook, twitter, trip adviser and Instagram logo

Using Social Media for Customer Service

by Kate Fisher
December 5, 2019
Social Media

How do you use social media for customer service? As much as social media is about spreading your businesses messages and improving brand awareness, it is also used to provide service and listening, or as we like to call it ‘social-servicing’. Why is social-servicing important? When consumers have a question or problem they look to find a hassle-free way to solve it and social media channels are often the solution.   A study found that 67% of consumers have used a company's social media site for servicing, compared with 33% for social marketing. This just proves that while you can use your socials to market, it is just as, if not more important to be performing ‘social - servicing’.  Today customer service is no longer done in private and this could be to your advantage. Customer support is a spectator sport where everyone can see how you handle comments both positive and negative.   As much as we would love for our consumers to come to us first when it comes to complaints and reviews, this is not always the case. Why? Well, there is more convenience in commenting on social media or review sites - It’s easy you can do it with one hand, right where you are.  While we may feel as business owners that negative comments are going to destroy us, remember that only 5% of unhappy customers actually write negative comments. That means the other 95% might have just left giving no explanation or room to win them back at all. Identify negative comments, use them to improve and get insights into your business.  Once I even heard someone saying that to get fewer complaints you first must get more complaints… seems crazy and a bit conflicting, right? But the more problems you can straighten out within your business, the fewer problems your consumers will have.   How...

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8 Common Social Media Marketing Mistakes

by Kate Fisher
August 25, 2019
Social Media

8 Common Social Media Marketing Mistakes   With around 80 million small to a medium-sized business pages on Facebook, there are many business pages to serve as good examples of common social media marketing mistakes. Your social media presence is an important part of your marketing mix so avoiding tainting your companies name online is critical. We have compiled a list of 8 common social media marketing mistakes made by businesses and how to avoid them.   1. Going all-in without a plan: Most people don’t go overseas without a plan, so why would you jump into your marketing without one either? Make sure you and your team have a social media marketing strategy. This will help to keep any social media activities thoughtful, relevant and successful. What should be included your plan? Goals (make sure they are specific, measurable, attainable, relevant & timely) Target Audience (make sure this isn’t just an idea, get real evidence) Tactics (are you trying to drive sales, awareness or engagement?) Time investment ( how much time can you give - be realistic, you can’t do it all!) Team (who is going what, where and when)   2. And that’s that  Just posting on social media doesn’t just improve your brand off the bat, or tell you much about the effectiveness of your posts.  Make sure you are reviewing your facebook analytics; who are commenting, liking, sharing, is this better or worst than last week? Why may this be? Just because it worked once doesn’t mean it will work again, can you do it better? Failing to experiment through A/B testing can reduce your shortcomings and you can miss out on opportunities to expand. Most social media sites and posting platforms will provide analytics in a simple and clear way, so there really isn’t an excuse.    3. Always wearing a suit and tie  As a business, you always want to paint your business in...

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Checking-reviews

Customer Reviews – Your Secret Marketing Fuel

by Kate Fisher
July 25, 2019
Online Marketing

Customer Reviews - Your Secret Marketing Fuel Ever wonder why most advertisers will use a well-known face such as Dan Carter? Well, that's because we are heavily influenced by what we marketers call ‘opinion leaders’, ‘influencers’, ‘consumer content’ and a million other names. And why is it when your mother in law tells you all about her new breadmaker that she just ‘adores’, you are more likely to take her first-hand opinion over another advertisement? Well, today only 3% of consumers consider salespeople and marketers to be trustworthy. With advertising surrounding us every day and everywhere consumers now more than ever are picky about which marketing efforts and claims they believe in. Because most small to medium businesses can’t afford to hire a hottie like Dan for a day and can’t rely on your mother in law spreading the word. Other forms of opinions such as customer reviews can act as social proof of your brand's excellence. In fact, 88% of consumers trust consumer reviews just as much as they trust personal recommendations.   Acquiring customer reviews and using them in your marketing plans can help bridge gaps, keep your brand feeling authentic and build trust with your consumers.    How to Get Your Customers to Review Your Business It may be an obvious step, but you can’t utilise the awesome marketing effects of consumer reviews if you don’t have any… So the first move in using consumer reviews for your marketing is getting feedback from your consumers! Achieving this can be done in a variety of ways, with the first and easiest step just asking your consumers to review! Whether you're asking in-person or through email, it is extremely important to make the review process extremely easy and hassle-free. Every consumer has a different platform that they feel comfortable on, so provide your customers with options and let them choose the easiest...

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why shouls a business have an Instagram

5 Reasons Why Your Business Needs to be on Instagram

by Kate Fisher
March 28, 2019
Social Media

5 Reasons Why Your Business Needs to be on Instagram   Instagram isn't just a great place to share photos of yourself, food and your family. With over 25 million business profiles in 2017, it has become a universal platform that empowers companies to humanise their brand, content and products.  It's a great place to form connections and relationships with your consumers, this we all know sells. We have compiled five reasons why we think having Instagram is beneficial to your business' marketing strategy.   1. Nearly 1-Billion Monthly Active Users While this number is behind Facebook at 1.4 billion active users, it is before other social platforms such as Twitter (68 million) and Pinterest (250 million). Half of Instagrams monthly active users (500 million) log on daily and engage on the site. That's some huge numbers! Multi-channel marketing is the way to go; the more places you can connect with your potential customers and tell a consistent story across different platforms the better!   2. More Engagement than Facebook While Facebook may have more active users; Instagram has 23% more engagement than Facebook. Instagram audiences are more involved and enthusiastic audiences. From their total followers, brands on Instagram frequently have engagement levels at around 4%. This may not seem an awful lot, but it puts Instagram miles ahead compared to Facebook and Twitter at 0.1%. Engagement doesn’t always guarantee a sale; however, it does encourage a connection between your consumer and your business. Creating meaningful relationships can lead to life-long customers.   3. Over 200 Million Users Visit a Business Profile on Instagram Daily A study by iconosquare in 2015 found that 70% of Instagramers search for a brand on Instagram, 62% of those users go on to follow the brand's profile.   Not only are users actively seeking out brands on Instagram, but they are also actively involved with them. 80% of users...

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